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About Us

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"When you shop at the Jewel Box, you are supporting a local family make a living in your local community. We thank you from the bottom of our hearts."

Kathy Osborne, with her husband Ernie IV, current owners of The Jewel Box.

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Edna Osborne, with her husband Ernie II, first opened up the doors of their 5 & 10 Store in Wasaga Beach in 1945. The rest, as they say, is history. After the 5&10, their son Ernie III, along with his wife Elaine, opened up Osborne's Castle of Gifts which had great items like Miniatures and a year-round Christmas corner. The Country Store opened soon after, which sold mocassins, souvenirs, Beanie Babies, and their infamous ice cream and frozen yogurt. Next door opened Beachwood, which was run by Ernie and Elaine's son and his wife, Ernie IV and Kathy. Eventually, Ernie III and Elaine retired, and the Country Store and Castle of Gifts merged into one. Today The Jewel Box, owned by Ernie IV and Kathy, holds parts of all of the past stores, plus new and exciting items and services to meet the demands of our ever-growing community.

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From Left to Right: Ernie Osborne III, Elaine Osborne, Ernie Osborne V, Ernie Osborne IV, Kathy Osborne, Katie Osborne, Sydney Osborne

Today, The Jewel Box is a family-owned and operated business through and through. With three generations waiting to greet you when you come in, plus our amazing staff that feel just like family, we would love to give you the best shopping experience possible. We pride ourselves at being Wasaga's One Stop Shop for all gift giving occasions. When you come shop with us, you're family.

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